Reputation Marketing

Your business is only as good as what your customers say online!

Zimbabwe SEO Services

Reputation Marketing Service

A business can win or lose a new client based on the recommendations/reviews from past customers. 

Reputation Marketing is not the same as Reputation Management, so be sure to fully understand the difference between these two services. 

What is Reputation Marketing?

The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing and involves a brand’s reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. via Wikipedia

Consumers have instant access to the reputation of your business and at any time they can leave feedback which will be seen people looking to use your business in the future. 

Reputation Services for you

Review Monitoring

Never miss a review by one of your customers. Get 24-hour real-time email alerts as reviews happen.

Review Generation

We help you get more reviews from your customers by implementing a very simple process that works.

Review Marketing

Promote your great reviews from your customers and let your reputation do all the hard work to generate customers.

Review Management

Monitor your reviews and respond directly from one easy to use dashboard saving you a lot of time and money.

Review Videos

Promote your fantastic reputation with custom made review videos that will be seen online by potential customers.

Online Presence

Improve your online presence with a custom marketing campaign to get your business seen by future customers.

Local SEO

Get your website found on the first page of Google when customer search for your main company keywords.

Google Maps

Your business will rank on the first page of Google for a variety of keywords with your Google My Business profile.

Reputation Marketing Agency

Are you searching for an agency to grow the reputation of your business? You have come to the right website.

My name is Craig and I help businesses around the world monitor, generate and market reviews from your customers.

An improved reputation will grow your ROI!

 

#1 Reputation Marketing Solution

Making a good impression on your customers and offering an exceptional service will no doubt leave your customers very happy and when it comes time for them to leave a review it will be 5 stars.

Step 1: Monitor

Knowing what past clients have written about your business is imperative to your reputation marketing campaign. We will connect all your review platforms to a central dashboard which will collect and all you to read all your online reviews.

Step 2: Generate

Part of improving your reputation is generating reviews/testimonials from your customers. We implement a review system within your workplace that will automatically request reviews from your customers after they have used your business and the work is done.

Step 3: Marketing

Promoting your great service by sharing reviews from your past/existing customers. Your reviews will automatically be shared across your social media channels (Facebook, Twitter, Google Plus, Youtube and more). By getting more reviews your business will move up the ranks.

Step 4: Management

Manage all of your business reviews from one beautifully designed CRM dashboard that will allow you to read, reply and get an overall report of your business online. By taking the time to reply to your reviews encourages more customers to leave new reviews about your company.

RM Facts

  •  84% of people trust online reviews as much as a personal recommendation
  • 7 out of 10 consumers will leave a review for a business if they’re asked to
  • 90% of consumers read less than 10 reviews before forming an opinion about a business
  • 54% of people will visit the website after reading positive reviews
  • 73% of consumers think that reviews older than 3 months are no longer relevant
  • 74% of consumers say that positive reviews make them trust a local business more
  • 58% of consumers say that the star rating of a business is most important

Source: BrightLocal’s 2016 Local Consumer Review Survey

“It takes 20 years to build a reputation and few minutes of cyber-incident to ruin it.” 

6 Major Factors of Reputation Marketing

Below is a list of fundamental factors that you will need to run a successful reputation campaign. It is always encouraged to get all areas correct so your campaign runs smoothly and delivers the desired results.

1. Directory Listings

It is best practice for any online marketing campaign to list a new or claim an old business listing on all business directories. The majority of directories will allow customers to review your business and they will also help to enhance your website & Google Maps profile online. 

2. Reviews

Customers are able to find your business information on multiple platforms (Website, Directories, Google Maps etc) and when they land on your business profile, reviews are going to help them decide whether they can trust your business and decide to use your business. Spread your reviews across all media platforms. 

3. Social Media

 Second, to search engines, Social Media can help promote your business. It is advised that you take time out of your day to share quality content, engage with users via your social media channels and also encourage your past customers to leave reviews for the world to read.

4. SEO

 Google and other search engines are the primary platforms where customers search for services/products. By optimising your website, you will gain more web visitors based on your main keywords and supported by your online reputation, you will generate more customers from the internet. 

5. Website

Your website is the most important factor in any digital campaign. Invest in your company website and make sure your website supplies the right information your customers are looking for when they search online. Answer questions that are being asked online.

6. Offline Advertising

Even though we are a digital marketing agency, we understand the importance of offline marketing. Build your brand and direct customers to your website where they can find out more information on your business.  

Reputation Questions

Do you have further questions regarding Reputation Marketing and how it can help your business? We encourage you to get in touch and we will happily answer any questions you may have. 

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