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4 simples Local SEO techniques to increase traffic to Google Maps
The whole idea of every marketing campaign (online or offline) is to get eyeballs looking at your advert/business.
Just creating a GMB listing will NOT get you traffic which will lead to calls. Sorry but life is not that easy.
You are in for luck, in this post you are going to learn how to get your listing in front of customers who are looking for your products/services.
Are you ready? Let’s begin…
First things first…
If you want to have success with your Google Maps listing, you have to take the time to get it 100% complete, short cuts will not work.
A complete listing with lots of posts, pictures, description and reviews is going to give your listing more exposure in the search results (organic & maps).
My advice… load your Google Maps listing with as much content as possible!
Increase traffic to Google Maps
Below are 4 simple steps that you can do for your own GMB listing or your clients that will increase their organic position in Google as well as drive relevant traffic.
It is a win all around.
Step 1: GMB Posts
These are very easy to do, it will not take a lot of time to do and the advantages outweigh the negatives.
You need to be publishing between posts regularly, minimum 1-2 posts a week.
I can assure you 95% of Google Maps Listings do not do this and by doing it you will see a lot of positives come to your profile.
Why post on Google Maps?
- You can target your long tail keywords for the business
- Mention your brand name (Brand Prominence)
- Brand name + keyword Combo
- Also, include your GMB categories (this is one of the most effective places to mention your GMB categories)
This is one of the most effective ways to generate traffic to your Google Maps listing!
Step 2: Pictures
I bet you have heard the saying ” A picture is worth a thousand words”, well it is true.
Spend some quality time on your gallery within your Google My Business. Images get a lot of views and the better the quality, the more engagement you will receive.
Top Tip 1: Watermark the images that you upload. This will build trust with your brand as well as knowing that you are a real business. It works wonders.
Instagram makes billions from pictures! Take advantage of the tool you have at your disposal.
Top Tip 2: Screenshot your reviews and upload them to your gallery. Do not forget to watermark your reviews before uploading. Nothing convinces a potential client quite like reading positive reviews.
Step 3: Reviews
When asking a customer for a review, ask them to go into detail. The more they write the better it will be for your listing.
What you need to ask your clients to write about:
- Ask them to mention why they choose your business
- Ask them to share their experience with your business
- Ask them to mention your company and also your main GMB category
After all, if they have done a great job, almost every customer will want to rave about you.
Top Tip: Share your reviews on all your social networks. It will bring more traffic, get shared by your followers and will build your brand.
Step 4: FAQ’s
Honestly, I believe only 1% maybe 2% of all SEO agencies or business owners utilise this section of GMB.
Brands and serious businesses value FAQ’s. If you care about your customers then create and manage the FAQ section of your Google Maps listing.
Even if you have a FAQ section of your website, take the time to ask questions and then answer them in detail. By doing this you will offer value to your customer as well as improve your rankings.
If you follow the steps listed above you will start to get more traffic which will lead to new customers for your business and improved positioning ion the Google Maps search results.
Good luck and start getting Google Maps traffic.